Clay Lake was born and raised in Las Vegas, Nevada. He received his undergrad from UNLV and later graduated from Florida Coastal School of Law. Clay became the youngest Sales Director in the history of Downtown Las Vegas. After working in Las Vegas he moved to Austin, TX where he went into the bar business. In Austin, he met and worked with several musicians in the city known as the “Live Music Capital of the World”. He has even been seen on the hit TV show Bar Rescue and he is also known as the double for actor Bruce Willis in his movies. After leaving the bar business he decided to follow his passion of punk rock and skateboarding. Where he teamed up with Ashley Tatum, Jason DeVore of Authority Zero and Pro Skater Jeromy Green, together they created EARTH Skateboards. They teamed up with their favorite punk bands and skaters. They decided to create the business to raise money for charities such as “Punk Rock Saves Lives"